Consultation and product testing were brought to the heart of the store as a showcase for customer connectivity, service and cross-category upsell. The design principle was based on visual territories of beauty and art, using sculptural category icons to define areas and animate high-density shopping with flexible activation zones.
This luxury beauty concept was developed for five new sites in the Middle east of varying scales from a 100m2 boutique to a 1000m2 flagship. This exciting and inspiring retail experience reflects and services the desires of its customer - individual expression, beauty advice and digital connectivity and engaging social networks.
Employer: UXUS, Amsterdam