Kiehl's

‘Kiehl’s Concentrate’

Capturing the heritage and uniqueness of the Kiehl’s brand into an engaging small-size retail format: Delivering the power and potential of Kiehl’s by creating a shop-in-shop experience that is captivatingly original, creative and distinct.

The existing SIS experience was adapted to the European travel, retail and self-service environments to showcase the uniqueness of the product line and gifting services. This was evolved through new modular designers for wall bays, tester bars and gondola formats.

Employer: UXUS, Amsterdam

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